MAKE WATER WORK: Okanagan Communities come together on valley-wide conservation initiative

Kelowna, B.C. – Residents of the Okanagan share one valley and one water. We also have less water here than anywhere in Canada, but we use more – at least two times more than the average Canadian. Come summer time, our water use soars – just when we also need water for food and for fish. Recognizing these realities, local governments in the valley have joined forces with the Okanagan Basin Water Board and its outreach program Okanagan WaterWise to launch MAKE WATER WORK – a valley-wide outdoor water conservation initiative, aimed at encouraging residents to be waterwise.

The campaign includes radio ads, print ads in local newspapers, billboards and bus shelters, a special page on the Okanagan WaterWise website (www.makewaterwork.ca), a social media component on Facebook and Twitter, and more. The Make Water Work message can be seen and heard in every Okanagan community between Armstrong and Osoyoos.

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